Director of Sales
Company: Driftwood Hospitality
Location: Boca Raton
Posted on: November 11, 2024
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Job Description:
Holiday Inn Express Boca West, 8144 Glades Road, Boca Raton,
Florida, United States of America Req #5383 Driftwood Hospitality
Management's company culture empowers our associates to take
initiative, be proactive, and contribute to the success of their
property with well-defined strategies and objectives. Driftwood
Hospitality Management is renowned for our fully integrated
approach to hospitality services - all with outstanding client
service. Our team is made up of the best talent in the hospitality
industry, down to every employee, position, and hotel. JOB
SUMMARYAs the local, on property sales contact for customers, the
Sales Manager is responsible for proactively soliciting and
handling all revenue-related opportunities in a sale. Actively
upsells each business opportunity to maximize all revenue
opportunities. Achieves personal and team related revenue goals for
hotel. Ensures business is turned over properly and in timely
fashion for proper service delivery.ESSENTIAL JOB FUNCTIONSThis
description is a summary of primary responsibilities and
qualifications. The job description is not intended to include all
duties or qualifications that may be required now or in the future.
The Hotel operates 24 hours a day and 7 days a week, so operational
demands require variations in shift days, starting times, and hours
worked in a week.BUSINESS RESULTS--- Builds the department top line
revenue by adhering to sales strategy guidelines set forth by the
Director of Sales & Marketing. Identifies revenue opportunities for
the hotels based on the event profile.--- Meets and exceeds
individual revenue goals. Effectively manages customer budgets to
maximize revenue and meet customer needs and identify opportunities
to up-sell products and services throughout the sales process.---
Exceeds company minimum standards with the sales process and acts
as a mentor for others within this area.--- Understands the overall
market in which they sell - competitors' strengths and weaknesses,
economic trends, supply, and demand, etc.--- Builds and strengthens
relationships with existing and new customers to include sales
calls, entertainment, FAM trips, etc.--- Conducts customer site
inspections--- Excels at proactive selling. Targets key accounts,
markets, or segments with heavy emphasis on proactive solicitation
and account saturation. Proactively identifies, qualifies, and
solicits new business to achieve personal and hotel revenue goals.
Focuses on accounts with larger potential sales revenue.---
Responds to incoming inquiries within their market segment within 4
hours.--- Closes the best opportunities for the hotel based on
market conditions and hotel's needs.--- Accurately forecasts group
sleeping rooms and revenue for his/her groups prior to the turnover
and continues to be a partner for this process after the
turnover.--- Creates sales contracts as required.--- Comprehends
budgets as needed to assist in the financial management of
department. Understands the impact of department's role in the
overall financial goals and objectives of the hotels and manages to
achieve or exceed budgeted goals.GUEST SATISFACTION--- Ensures a
high level of customer satisfaction and builds long terms mutually
beneficial customer relationships to support future revenue
growth.--- Coordinates and communicates verbally and in writing
with customer (internal and external) regarding event details.
Follows up with customer post-event.--- Makes presence always known
to customer during this process, regardless of which hotel they sit
at. Greets customer during the event phase and hands-off to the
Convention Services department for the execution of details. Is
available to solve problems and/or suggest alternatives to previous
arrangements.--- Displays leadership in guest hospitality and
ensures consistent, high-level service throughout all phases of
hotel events. Ensures products and services sold to the Event
Planners meet or exceed their expectations, create loyalty, and
leads to increased market share.--- Sets a positive example for
guest relations.--- Interacts with guests to obtain feedback on
product quality and service levels. Effectively responds to and
handles guest problems and complaints.--- Reviews Guest Service
Results with leaders. Participates in the development and
implementation of corrective action plans.--- Emphasizes guest
satisfaction during all departmental meetings and focuses on
continuous improvement.--- Utilizes Delphi or other hotel system to
capture and manage customer information on a daily
basis.LEADERSHIP---applies broad business knowledge and balances
both a short- and long-term perspective to generate strategies
while leading the organization to achieve them.--- Demonstrates
commitment to Driftwood Hospitality Management operating principles
and philosophies.--- Holds self and others accountable for
achieving results.--- Addresses conflict in a timely manner.---
Contributes to team results.--- Deals with change effectively.---
Makes decisions, including employees/team and commits to a course
of action with available information.BUILDING
RELATIONSHIPS---eliminates insular thinking by fostering a positive
climate for work relationships and teams committed to achieving
organizational goals and initiatives.--- Treats people fairly, with
dignity and respect.--- Works to meet goals in a manner that does
not disadvantage other employees or groups.--- Demonstrates
business ethics and personal integrity, i.e., is widely trusted; is
seen as a direct, truthful individual.--- Listens and responds to
others.--- Is interested in other's views even if they counter own
views.MANAGING WORK EXECUTION---proactively ensures that others
have the accountability, authority, and resources necessary to both
manage work execution and drive for results.--- Adheres to all
standards, policies, and procedures (SOPs, etc.).--- Effectively
uses sales resources and administrative/support staff.---
Approaches work with a sense of urgency and purpose.--- Allocates
time and resources effectively when faced with competing
demands.--- Overcomes obstacles to accomplish challenging
objectives.--- Follows through on inquiries, requests, and
complaints.ORGANIZATIONAL LEARNER---Actively pursues learning and
self-development to enhance personal, professional and business
growth; shares learning; demonstrates depth of knowledge in
technical or specialized area--- Acts independently to improve and
increase skills and knowledge.--- Demonstrates an awareness of
personal strengths and areas for professional improvement.---
Shares learning, innovations, and best practices with others.--- Is
willing to learn from others.--- Performs all technical/procedural
requirements of the job.KNOWLEDGE, SKILLS & ABILITIESExperience---
Must have (3+) years of progressive sales experience.--- Previous
experience in the hospitality industry preferred; experience
selling luxury brands and experiential services preferred.Skills
and Knowledge--- Aggressive negotiating skills and creative selling
abilities to close on business with a high conversion ratio.---
Possesses software knowledge (Microsoft Office, etc.).--- Possesses
systems knowledge (Delphi and Delphi Diagrams).--- Must be able to
"Knock on doors" to get the business--- Knows how to conduct
research on the Internet.--- Weekly prospecting and soliciting
goals--- Effective sales skills to up-sell products and services---
Knowledge of menu planning, food presentation, and banquet and
event service operations--- Ability to manage guest room and
meeting space inventories--- Strong customer development and
relationship management skills--- Knowledge of overall hotel
operations as they affect department--- Knowledge of AV products
and services at both hotels--- Knowledge of contract management and
legalities--- Financial management skills e.g., ability to
understand P&L statements, manage operating budgets,
forecasting, and scheduling--- Strong communication skills (verbal,
listening, writing)--- Strong problem-solving skills--- Strong
customer and associate relation skills--- Strong presentation and
platform skills--- Ability to use standard software applications
and hotel systemsPHYSICAL DEMANDSFrequent walking, standing,
sitting, hearing, talking, smiling. Lifting, pushing, and pulling
of objects weighing up to ten (10) pounds.
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Keywords: Driftwood Hospitality, South Beach , Director of Sales, Sales , Boca Raton, Florida
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